MARKET DECODE RESOURCES
Know what investors, lenders and government programmes are looking for.
Practical guides, checklists and funding resources to help you prepare before you approach capital.
START HERE
What are you preparing for?
FUNDRAISING
Before you approach an investor.
Fundraising starts well before the investor meeting. Your business model, financials, funding requirement and story should be clear enough to withstand investor scrutiny.
INVESTOR READINESS
START WITH YOUR OBJECTIVE
What are you trying to solve?
Choose the path closest to where your business is today. The right preparation depends on what you are trying to achieve.
GOVERNMENT SUPPORT
Find the right scheme before you apply.
Understand potential schemes, eligibility considerations, benefits, documentation and the preparation involved before beginning an application.
BEFORE YOU APPLY
FOUNDER CHECKLIST
Are you actually ready to raise?
Before approaching investors or lenders, identify the important pieces of your business that need to be clear, documented and defensible.
Discuss Your Readiness →FUNDING TOOLS
Make better decisions with numbers.
Simple starting points for understanding your capital requirement, financial position and preparation.
Funding Requirement
Understand how much capital your business actually needs.
→Financial Projection
Build a forward-looking picture of revenue, costs and capital needs.
→Pitch Deck
Structure your business story for investor conversations.
→Business Plan
Organise the fundamentals behind your business and growth plan.
→THE MARKET DECODE APPROACH
Good funding decisions start with understanding the business behind the funding.
Funding is not only about finding money. It is about understanding what you need, why you need it, how your business creates value and whether you are prepared to demonstrate it clearly.
NOT SURE WHERE TO START?
Start with your business, not a funding product.
Tell us what you are trying to achieve and we can help you understand the right preparation and funding pathway.
Talk to Market Decode →